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Excellent Marketing Questions to Ask BEFORE Hiring a Writer and Designer
Before you hire anyone to copywrite or design your marketing collateral, you really need to do some advance homework. If you have a marketing plan for your business or nonprofit organization, then...
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Less Than a Quarter of Nonprofits Have Marketing Plans
According to the 2012 Nonprofit Communications Trends Report, less than a quarter of nonprofit survey respondents said they have a “written or approved” marketing plan. Ouch! I can’t say I’m surprised....
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Are Your Nonprofit’s Mission and Vision VERY Clear?
There are countless numbers of nonprofit organizations that spend inordinate amounts of time crafting their mission and vision statements. It’s an important part of strategic planning and they...
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